Hasbro Applies for New M.A.S.K. Trademark
So, if you haven’t already seen this floating around the internet, Hasbro has applied for new a new trademark for M.A.S.K. What does that mean?
Here is a description of the trademark via Toyark.com.
M.A.S.K. – MOBILE ARMORED STRIKE KOMMAND trademark at the United States Patent And Trademark Office.
Generated on: This page was generated by TSDR on 2014-12-16 10:30:42 EST
Mark: M.A.S.K. – MOBILE ARMORED STRIKE KOMMAND
US Serial Number: 86477325
Application Filing Date: Dec. 11, 2014
Mark Type: Trademark, Service Mark
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Dec. 16, 2014
Owner Name: Hasbro, Inc.
Owner Address: 1027 Newport Avenue, Pawtucket, RHODE ISLAND 02862, UNITED STATES
Legal Entity Type: CORPORATION
State or Country Where Organized: RHODE ISLAND
” Interactive entertainment software, namely, interactive video game programs, interactive multimedia computer game programs, computer game software, computer game cartridges, computer game discs, interactive video games of virtual reality comprised of computer hardware for use with an external monitor and software; downloadable software for use in playing computer games; computer game software for use with communication devices and mobile telephones; computer and video game apparatus, namely, video game machines for use with televisions; pre-recorded audio tapes featuring music; pre-recorded video tapes, laser discs, DVDs, all featuring music, games and animation ”
Toys, Action Figures, and Games
“Toys, games and playthings, namely, toy vehicles and accessories for use therewith; toy action figures and accessories for use therewith; toy playsets for use in connection with toy action figures and toy vehicles; toy vehicles and toy robots convertible into other visual toy forms; toy robots; dolls, doll clothing and doll accessories; electronic action toys; electronic learning toys; children’s and infant’s multiple activity toys; bath toys; bathtub toys; drawing toys; plush toys; stuffed toys; plastic and vinyl toy characters and toy animals; toy figures; ride-on toys; push toys; pull toys; squeeze toys; stacking toys; radio-controlled toy vehicles; mechanical toys; toy construction sets; building toys; wind-up toys; water squirting toys; musical toys; design toys, namely, toys designed to be attached to car seats, strollers, cribs, high chairs; toy modeling compounds, toy molds and toy extruders for use with toy modeling compounds; toy bakeware; toy cookware; toy cooking utensils; toy balls, namely, toy footballs and baseballs; toy baseball bats; toy swords and toy shields and accessories for use therewith; toy projectile shooters and toy projectiles for use therewith; jigsaw puzzles; board games; parlor games; action skill games; card game; role-playing games; trading card games; hand held units for playing electronic games other than those adapted for use with an external display screen or monitor; target games; dice games”
Entertainment, Video, Etc.
” Entertainment services, namely, production and distribution of motion pictures, ongoing television programs and television game shows, and an animated television series; educational and entertainment services, namely, ongoing programs in the field of children’s entertainment accessible by television, satellite, radio, audio, video, electronic media and computer networks; providing news and information in the field of children’s educational activities and entertainment; entertainment services, namely, providing online computer games and interactive multi player online games via global networks; fan club services; entertainment services in the nature of competitions in the field of entertainment trivia; providing computer databases, information, and websites, all featuring audio entertainment, visual entertainment and audiovisual entertainment via global computer networks; entertainment services, namely, the production of DVDs and soundtrack albums “
So, what does this mean? There are a few ways of looking this but should we get our hopes up?
A New Toy Line?
A few years ago, Hasbro created something that blew all of our minds, Matt Trakker in GI Joe form. Everyone then speculated that maybe some more figures where on the horizon. I was hopeful but I didn’t really believe it would pan out. The logo wasn’t the actual MASK logo, it was a poor rendition of the logo that graphic artist legend Lance Anderson created. I’m assuming that at the time this figure was released, the trademark was somewhat in place…but not really.
So, maybe we will get the rest of the characters in GI Joe form. Could that also mean GI Joe like versions of the vehicles from MASK? How about going back to the classic size and scale of the figures and vehicles? What if they went to a 6 inch scale? Not sure if vehicles would also be a part of that, they would need to be pretty big to fit the characters in them.
If a new toy line does come about, I will be on board for just about anything.
Full English DVD Set?
We have had some good sets produced over the last few years from Shout and Madman but each one did have its flaws.
I felt the Shout version was the better of the two for video quality but still not good enough. I know there are limitations on what you can do to enhance the quality but I would imagine it could be done. Shout didn’t include Season 2 (10 episodes, The Racing Series) which upset a good number of fans.
The Madman set has every episode and pretty good picture quality. The part that isn’t great is its dvd region. It’s set to 4 which means unless you have a dvd player set to that region, switching back and forth on your computer can be a hassle especially since Microsoft gives you X amount of times that you can do this.
So maybe we can look forward to an enhanced and complete DVD set of MASK from all of this.
A New Cartoon?
Yes, MASK was more of a 2nd tier cartoon of the 80’s. It’s my personal favorite but not of the vast majority. He-Man, GI Joe, Thundercats, Real Ghostbusters, TMNT, Voltron etc…. all took center stage when it came to 80’s cartoons. The cartoon was basically a 30 minute ad for the toy line. I’m not sure of Hasbro’s revenue, etc… but if they are looking to infuse some new capital, bringing back this cartoon could help the cause.
If this does happen, I hope some of the original cast are contacted to have some sort of role in the series and if T-Bob is back, make him more bad-ass.
Doubtful at this time, I feel like the other elements would need to make a comeback first at this point in order for us to get a live action movie. This is what I would want to happen first though but without Hasbro generating excitement again in the franchise, it would be much harder to accomplish in my opinion.
A Video Game?
I’ll be honest, the concept of a MASK video game that isn’t on the Commodore 64 is pretty exciting. Imagine an open world ala the Batman Arkham games (not as dark and gloomy) where your MASK team drives, flies, etc… to stop VENOM. Again, I feel other things would need to happen first but one can dream.
While this is very exciting, this could also lead to nothing at all. It could just be Hasbro renewing their trademark and a move to keep protecting the MASK name to do nothing at all with it except keep us waiting some more.